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Social Media Best Practices

Social media provides an excellent opportunity to position yourself as the expert, however, your approach is much different than traditional marketing. Don’t look at social media as a direct marketing platform. Rather, see it as a conversation and an opportunity to share your knowledge and engage in conversation. Your clients and prospects are online daily looking for information. If you are not there to give it to them, they will find someone else.

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Social media provides an excellent opportunity to position yourself as the expert, however, your approach is much different then traditional marketing. Don’t look at social media as a direct marketing platform. Rather, see it as a conversation and an opportunity to share your knowledge and engage in conversation. Your clients and prospects are online daily looking for information. If you are not there to give it to them, they will find someone else.

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