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Branding Resources

Your Financial Brand Style Guide

Your brand style guide is set of prescribed rules to follow whenever anything about you or your firm is created to ensure your audience sees and hears about you and your firm in a consistent, well defined way. Your brand style guide can range from a few pages just describing your logo and colors to a hundred pages with detailed explanations about sizes, fonts, typefaces, presentation in different mediums, imagery, texture, feel and even emotional connection to your brand.

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Your brand style guide is set of prescribed rules to follow whenever anything about you or your firm is created to ensure your audience sees and hears about you and your firm in a consistent, well defined way. Your brand style guide can range from a few pages just describing your logo and colors to a hundred pages with detailed explanations about sizes, fonts, typefaces, presentation in different mediums, imagery, texture, feel and even emotional connection to your brand.

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