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Ep 118 – Top 10 Interview Tips with Matt Halloran

Switching up sides of the mic today, Kirk sits down to interview our regular host Matt Halloran! Together, the two are diving into the top 10 interviewing tips. If you're a podcaster wanting to up your game, or perhaps someone who frequently makes appearances on other people's podcast, Matt has the ten things you need to be doing to create engaging dialogue and quality content. Be sure to listen in with Matt and Kirk today!

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Episode 117 – Video Marketing with Robin Powell

As an advisor, what is the best way to communicate with your clients? Many of us read or create blogs for our clients, or perhaps have even broken into the world of audio podcasting. But have you ever created a video for your clients? Or are you deterred by what you feel is a cumbersome and expensive medium?

Today, Top Advisor Marketing is travelling across the Atlantic to speak with Robin Powell, journalist and financial educator, on the topic of video marketing with advisors.  Robin specializes in creating quality video products for advisors, and his here to share in his expertise and maybe convince some of our listeners that video has a place in their marketing plan.

Learn how you can create your own video marketing to build rapport, drive website traffic, and create lasting and memorable content.

LINKS: Robin Powell

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Episode 116 – Persuasive Communication with Jeff Tippet

Client acquisition is one of the most expensive parts of running a business. From the marketing to the sales calls to the seminar events, everything has a cost. So are there ways to make all of those steps more affective?

Professional Speaker, author, and entrepreneur Jeff Tippet joins host Matt Halloran today to discuss how you can use persuasive communication to build the business you want.

Persuasive communication often gets a bad rapt for being aligned with manipulation. However, the two couldn't be further from the same thing. Persuasive communication techqniues call someone to something using effective reason and argument. We all believe in the products we are selling, and persuasive communication can help you effectively articulate this.

If you're interested in fixing your communication skills, and developing stronger and longer lasting client relationships, listen in with Jeff and Matt today!

LINKS: Pixels are the New Ink | Jeff Tippet LinkedIn

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Episode 115 – Successfully Using an Exclusive Niche with Michael Graef

Joining Matt Halloran today is CFP and Vice President of Christian Wealth Management, Michael Graef. Michael is one of the founding members of Christian Wealth Management and works closely with another of our podcast guest, Robert Netzly.

Together they have built a successful business, process, and organization structured around BRI (Biblically Responsible Investing). This business model could be described as a limiting niche, however, like all niches, if use correctly, can make a world of difference in your marketing strategy and bottom line.

To learn more about how you can better use a exclusive niche to launch your business, listen in today!

LINKS: Michael Graef LinkedIn | Inspire Investing | Christian Wealth Management

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Episode 114 – Are you brand worthy?

Your brand is the first thing a client encounters when it comes to discovering you. Whether it's through your website, a business card from a friend, or the logo on the front door to your office. It's the sign off on an email, it's the greeting on the phone, you need to live breath and be your brand. So how can you tell if it's good enough?

Our very own Branding Expert Kirk Lowe joins Matt today as they discuss if you're brand worthy. Answering some tough questions, with even tougher answers, Matt and Kirk cover several of the areas you need to consider when deciding if you and your brand are up to snuff.

If you're looking for more information on branding, be sure to check out our branding resources at Advisor Utoday!

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Top Advisor’s Favourite Reads

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Our Top Advisor’s Marketing Podcast has had some incredible authors join us as guests. We’ve covered topics from marketing, practice management, and personal development. To celebrate National Book Month, we’ve brought together a list of some of those great authors we’ve shared the microphone with.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/a-womans-way.jpg” show_in_lightbox=”off” url=”https://www.amazon.com/Womans-Way-Empowering-Financial-Authentically/dp/0972000194/ref=sr_1_sc_1?ie=UTF8&qid=1539358407&sr=8-1-spell&keywords=a+woman%27s+way+michelle+dorovan” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Michelle & Patty” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

A Woman’s Way: Empowering Female Financial Advisors to Authentically Lead and Flourish in a Man’s World

By Michelle Dorovan and Patty Kreamer

A Woman’s Way…how female financial advisors can be successful in a male-dominated industry despite the internal and external barriers they face. This book empowers women to capitalize on their natural strengths as women to build a thriving practice based on leadership, relationships, confidence and authenticity.

To hear more about this great book check out Michelle and Patty’s podcast today!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/keys-to-the-ladies-room.jpg” show_in_lightbox=”off” url=”https://www.amazon.com/Keys-Ladies-Room-Business-Financial/dp/1477298320/ref=sr_1_1?ie=UTF8&qid=1539359495&sr=8-1&keywords=keys+to+the+ladies+room&dpID=41NpvmfYW2L&preST=_SY344_BO1,204,203,200_QL70_&dpSrc=srch” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Adri” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

The Keys to the Ladies Room: A New Business Model for Financial Advisors

By Adri Miller-Heckman

The Keys to your future success! Women are a goldmine of opportunity for any financial advisor looking to accelerate business growth. The key is knowing what women want and how to apply that knowledge to attract more female clients and generate more referrals. This book is your personal roadmap to making that shift.

To hear more about this great book check out Adri’s podcast today!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/retire-early.jpg” show_in_lightbox=”off” url=”https://www.amazon.com/Retire-Early-What-Are-Waiting/dp/1948922002″ url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Eric Gaddy” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

Retire Early: What are you waiting for?

By Eric Gaddy

Retire when you want and how you want. Society pushes us to retire at 65 years old. But if you wait until then, you may have only ten good years to travel, golf, and do all the things you waited to do when you retired.

To hear more about this great book check out Eric’s podcast today!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/corner-office-views-1.jpg” show_in_lightbox=”off” url=”https://www.amazon.com/gp/product/1544511469/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1544511469&linkCode=as2&tag=bionicsocial-20&linkId=75f8e8fcb6834e12550aa618a5dd29f9″ url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Bridget” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

A Woman’s Way: Empowering Female Financial Advisors to Authentically Lead and Flourish in a Man’s World

By Bridget Grimes

Corner Office Choices offers a holistic approach to financial, career, and personal planning that will give you the tools you need to build your ideal life. Mining her years of experience helping female professionals, Bridget Grimes addresses common obstacles to reaching your goals and shows you how to get past them, covering everything from how to protect your assets to how to nurture your personal passions.

To learn more about this great book and Bridget and Katie Burke’s Equita Network check out their podcast today!

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10 Commandments of Investing

By Daniel Crosby

In The Laws of Wealth, psychologist and behavioral finance expert Daniel Crosby offers an accessible and applied take on a discipline that has long tended toward theory at the expense of the practical. Readers are treated to real, actionable guidance as the promise of behavioral finance is realised and practical applications for everyday investors are delivered.

Listen in with Daniel on his podcast today!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/myth-of-multitasking-1.jpg” show_in_lightbox=”off” url=”https://www.amazon.ca/Myth-Multitasking-Doing-Gets-Nothing/dp/0470372257/ref=sr_1_1?ie=UTF8&qid=1521134976&sr=8-1&keywords=the+myth+of+multitasking” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Dave Crenshaw” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

The Myth of Multitasking

By Dave Crenshaw

In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.

To learn more about multitasking and it’s myth check out Dave’s podcast today!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/the-go-giver.jpg” show_in_lightbox=”off” url=”https://www.amazon.ca/Go-Giver-Little-Story-Powerful-Business/dp/159184200X/ref=sr_1_1?ie=UTF8&qid=1511979230&sr=8-1&keywords=the+go+giver+way” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Bob Burg” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

A Woman’s Way: Empowering Female Financial Advisors to Authentically Lead and Flourish in a Man’s World

By Bob Burg

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

If you’re interested in learning more about the Go-Giver mentality, listen in with Bob on his podcast today!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/pursuit-of-absolute-engagement.jpg” show_in_lightbox=”off” url=”https://www.amazon.com/Pursuit-Absolute-Engagement-Intentionally-Business/dp/0995805806/ref=sr_1_1?ie=UTF8&qid=1521854935&sr=8-1&keywords=the+pursuit+of+absolute+engagement” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Julie Littlechild” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

The Pursuit of Absolute Engagement: Intentionally Design a Business That Supports the Life You (Really) Want to Live

By Julie Littlechild

The Pursuit of Absolute Engagement is the result of months of writing, years of research, and a lifetime of trying to get it right. It’s your blueprint for achieving Absolute Engagement, which our research links both to growth and well-being. The book will give you the tools to: take stock, intentionally design a business that supports the life you really want to live, and align your client and team experience with that personal vision.

If you’re interested in learning more about client engagement and experience, check out Julie’s latest podcast today!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/win-new-customers.jpg” show_in_lightbox=”off” url=”https://www.amazon.ca/Win-New-Customers-Prospects-Marketing/dp/1977601707/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1519333203&sr=8-1″ url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Jean Ginzburg” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing

By Jean Ginzburg

You have an amazing business and a solid product. And I know you want to get there! I know you want to feel successful.

You want to get to the point where you know what you need to do to create a strategy for your business. You understand how to execute on next steps. You don’t feel like digital marketing makes your head hurt or is too complex and complicated. You understand all the main components of digital marketing and you know how to use each of the components and at which time. You see your business growing and are excited you’ve created a successful venture.

With this book, I can take you there! I can get you to where you WANT to be.

To hear more about this great book check out Jean’s podcast today!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/hot-prospects.jpg” show_in_lightbox=”off” url=”https://www.amazon.com/gp/product/145164826X/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0″ url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][et_pb_text admin_label=”Bill Good” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

Hot Prospects: The Proven Prospecting System to Ramp Up Your Sale

By Bill Good

Whatever good or service you’re selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five — or five hundred, or fifty thousand — best-qualified customers better than Bill Good.

To hear more about Bill’s incredible process check out his podcast today!

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Episode 113 – The Keys to the Ladies Room with Adri Miller-Heckman

Adri Miller-Heckman joins host Matt today to dive into her game changing book, Keys to the Ladies Room. As you might have guessed, Adri wrote the book on what advisors need to know to effectively market and attract female clients.

In addition to her work as an author, Adri is the founder of FemX, and she regularly consults and coaches financial advisors on how to build powerful female focused marketing plan. With Adri's help, advisors can affectively market to both genders, creating exponentional growth for years to come.

Join Matt and Adri today to learn what you can be doing to create a quality and sustainable marketing strategy.

LINKS: Adri Miller Heckman | Keys to the Ladies Room | AdriMillerHeckman.com

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Episode 112 – From Frustrated to Focused with Debbie Peterson

Joining Matt today is professional speaker, keynote speaker, mindset strategiest and a business coach Debbier Peterson. Debbie is an expert in helping people get out of their own way to excellerate their results.

When it comes to our own success, we all need to get out of our own way, as we are often the number one thing inhibiting and prohibiting our own success. Debbie and Matt walk through one of her programs, From Frustrated to Focused – Mindset Strategies for Business Growth to help decipher some of the best ways you can step out of the way and let success happen.

Debbie professionally motivates, educates, and inspires professionals to discover what is holding them back. If you're ready to tap into your own success, be sure to listen in today!

Links: Debbie Peterson

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Episode 111 – Reaching the Right Audience with Sara Grillo

Marketing Consultant, Blogger, Podcaster and Writer Sara Grillo joins Matt on the latest episode of Top Advisor Marketing. Together Matt and Sara discuss how to colloborate as an advisor to reach the right audience. As a top marketing consultant, Sara understands what it takes for advisors to get in front of their ideal audience.

Sara's personal motto of “Do it creatively or don't do it at all” is a key element of making those marketing moves to see the end results you want. With her CFA, key not speaker experience, and writing crediential, Sara is a leader her in field.

Be sure to listen in today with her and Matt and check out her podcast at Sara Grillo Podcast!

LINKS: Sara Grillo Website | Sara Grillo LinkedIn

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