Referrals are still the cornerstone for building AUM as a financial advisor but the “old ways” just don’t work anymore. This whitepaper outlines how and why things have changed when it comes to getting good quality referrals, and what to do about it.
For financial advisors, a white paper is a strong and influential piece of content marketing. It’s a concept piece that shares an idea people should know about, need help identifying (and understanding) and help solving. The paper creates credibility and authority.
The most obvious obstacle impacting financial advisors struggle with content creation is that they don’t have a process. Advisors need a process to be better at producing expert financial content. Below is a well-thought out process to help you on your journey to fill your advisor blog with great content and become a financial influencer.