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This definitive guide explores the background of a Podcast channel and the value both to you as a financial advisor as well as the value to your target audience. It is an instructional piece that walks the reader through the steps necessary from planning to execution.
Podcasts are popular because they are an easy way to choose what information you want to consume. With traditional radio, you can’t pause when your car is passing through a noisy area and you can’t replay a sentence if you missed it. It is also possible that the content you’re interested in is too niche to be “radio-worthy.” Podcasts solves all of those problems.