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Compliance is at the forefront of our podcast service and deliverables.
All of our podcast and micro-influencer offerings can fit neatly into your compliance review and approval systems. We never publish anything without compliance approval. We produce 100+ podcasts every month. On average, less than 1% of our podcasts require compliance edits, and these edits are typically only required in the first few episodes.
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Listen to our podcast episode about how we make podcasting a compliance friendly marketing activity.
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If you’d like to review samples of deliverables please complete the form to the right and someone from our podcast production team will reach out to you.
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You’ve heard it countless times: advisor marketing is evolving. That means you need to constantly look for new and engaging ways to share content that differentiates you from other advisors. But what if you don’t have a full marketing team at your disposition? Could you do it yourself?
With so many variables to keep in mind like different formatting requirements for each social media platform, printing needs, and — cue dramatic music — what the algorithm favors, your best option for efficient content creation is to find tools that will allow you to create a variety of designs in formats that you can publish everywhere and don’t take too much time to make.
Thankfully, you don’t need a design degree to be able to create engaging and professional-looking graphics and content. Start by exploring the platforms on this list and see how you can go from boring to brandtastic in under 15 minutes.
Once a well-kept secret, Canva has become the go-to for many entrepreneurs and small business owners. This online platform allows you to create stunning graphics that are engaging, creative, and customizable.
To start creating personalized designs, upload your company’s logo, photos, and graphics to your Canva account. Once you upload an image, you can choose to keep it on the platform to use in your future designs. You can also create and store your company’s color palette for you to use at any time without having to check your brand standards or color codes again.
The best part about Canva is that you never have to start from scratch. Canva offers hundreds of pre-designed templates that you can use. You can choose from a wide range of templates — from presentations and social media posts to posters and business cards.
Another time-saving feature is Canva’s ability to size your social media posts according to different formatting requirements. Using Canva’s main menu, you can choose which type of social media post you are creating and it will automatically create the right size for you. The added bonus is that you can create copies of your social media posts that are sized for sharing on different social media platforms, like LinkedIn, Twitter, Instagram, and Facebook.
The cherry-on-top feature of this design platform is that it has its own stock photo and video library. Meaning you don’t need to leave the site to find the perfect image for your designs.
Once you’ve finished your design, and depending on your plan (e.g. free, pro, enterprise), you can export your designs as PDFs, JPGs, transparent PNGs, and PowerPoint presentations to name just a few options.
Lumen5 allows you the freedom to create videos without all the time and effort it would normally take. If you already have a piece of content you want to promote, such as a blog or a podcast, are launching a new service, or simply want to share some news on social media, Lumen5 can boost your chances of getting this content noticed.
You simply start by pressing the “create video” option and choosing to create your video from a link, text, or by starting off with one of their many templates. You also have the option to use your own content and upload your own images.
If you choose to start with a link or text, Lumen5 will automatically create a video that includes video clips from their library that best fit the keywords used in this content. For example, if you’ve used the word “business,” the platform will probably use a clip of an office; if the link includes an article that talks about retirement, your video will likely show a clip of an older person.
Regardless of whether you use your own images, text, a link, or a pre-made template to generate your video, you will be able to modify the images that the platform has selected, adjust the length of clips, change the layout, and modify the text. And if you want your video to have sound, you can add your own recording or music clips or use the music that is available on the platform.
Prezi is the ultimate tool for creating persuasive presentations that will help you stand out. One of its best features is the option to refresh your existing PowerPoint presentations to give them a new image without having to start from scratch.
As with previous tools I’ve mentioned, Prezi has a library with millions of templates and presentations to choose from. This will considerably reduce the time you could spend creating the perfect presentation and allow you to focus on the content and delivery of your seminars, sales pitches, or day-to-day business communications.
If webinars are part of your marketing tactics, take note of Prezi’s new feature that allows you to create videos, called Prezi Video. This feature allows you to stay on camera and show your content right beside you for extra engagement points.
Even if you are a strong writer or are confident enough to write your own content without help, it’s always a good idea to have an extra set of “eyes” looking at your document. Grammarly can help you achieve a better level of writing instantaneously.
Grammarly not only corrects common grammar mistakes or misspelled words, but it also helps you with conciseness, clarity, vocabulary, and confidence.
You can upload documents into Grammarly’s app to be assessed not only on your grammar but also on your delivery, clarity, engagement, and correctness. Grammarly makes these assessments based on your goals for domain, tone, intent, which it will ask you to select once you’ve uploaded your document. For instance, you may be writing for a business domain and aiming for a respectful tone with the intent to inform.
If you prefer to work outside of an app, try the Grammarly extension for Chrome. Serving as an ever-present writing assistant, Grammarly will help you eliminate writing errors and find the right words to express yourself as you write on Gmail, Twitter, LinkedIn, and nearly everywhere else you find yourself writing.
There is a reason why this platform keeps appearing on lists like these, year after year. Hootsuite is the quintessential social media management tool.
Since advisors are now expected to be present on social media platforms, interact with their networks, and post original content all while running a successful practice, it is practically essential to use an automation tool like Hootsuite.
Using a free account, you can connect up to three of your social media accounts to Hootsuite and even more with a premium account. Hootsuite’s dashboard gives you a one-stop spot to monitor your mentions, comments, inbox messages, and like and reply to comments on different social media platforms.
What really saves more of your time is Hootsuite’s scheduler. You can schedule social media content to automatically post for the day, the whole week, two weeks and on…depending on your plan. You can also get analytics, curate content from the platform, and promote your high-performing posts.
Whether you don’t have the capacity to hire a full-time marketing person or company to assist you, or you simply want to try something new on your own terms, these tools are designed to make your life — or your marketing — easier without compromising quality. Take a step into more engaging content by trying one of these five easy tools.
Nobody knows the power of a podcast like a podcast host.
Today, Matt Halloran welcomes Ben Jones, the host of the Better Conversations. Better Outcomes podcast and the managing director and head of intermediary at BMO Global Asset Management. At BMO, Ben leads a team of sales and service professionals to deliver investment solutions to intermediaries such as RAI’s, broker-dealers, and other investment managers.
To get the word out about the great work his team does, Ben hosts a bi-weekly podcast called Better Conversations. Better Outcomes, where he provides listeners with actionable content to help propel their practice in different areas of wealth management. Today, Ben shares more about his strategies behind his podcast, and how he makes it as valuable as possible for listeners.
In this episode, you’ll learn:
- About Ben’s role at BMO
- Why Ben believes that better conversations lead to better outcomes for advisors and their clients
- Three areas of conversation Ben and his team aim to enhance
- The importance of putting the content you’re marketing first
- Why Ben believes financial services is a noble profession
- And more!
Tune in now to learn more about Ben, BMO Global Asset Management, and the power of podcasting with great content!
Brought to you by: Iris.xyz
Your host Matt Halloran is thrilled to welcome one of his personal wealth idols, Kathleen Burns Kingsbury to today's episode.
Kathleen is a wealth psychology expert, founder of KBK Wealth Connection, host of the Breaking Money Silence® podcast, and an internationally published author and speaker. Named one of nine amazing conference speakers in 2017 by Investment News, Kathleen is a sought-after keynote speaker and consultant on the topic of women and wealth and couples and money. Her mission is to empower women, couples, and families (and the advisors who serve them) to shatter money taboos and communicate more effectively about financial matters.
On today's episode, Kathleen and Matt are going to discuss how you can revolutionize your conversations about money, explore the taboo of money talk, and what you as an advisor can be doing to help yourself and your clients talk about their dollars.
Top Advisor Marketing Listener Special
In her latest book, Breaking Money Silence®, Kathleen provides her readers with a step-by-step guide to opening up about a difficult subject. It offers a strategy that can save money, improve relationships, and help people raise fiscally responsible children. We're giving away a FREE copy of Kathleen's Executive Summary from her latest research on Breaking Money Silence! Find your copy today at: http://bit.ly/breakingmoneysilence
Links: Kathleen Burns Kingsbury | Breaking Money Silence® Executive Summary | Breaking Money Silence® Podcast
Matt welcomes disability activist and policy director Liz Travis Allen to today's show to discuss with our audience the business applications for disability awareness.
Liz's specialty is helping companies build a more equitable and accessible workplace for those who are immunodiverse. By providing companies with concrete ideas they are able to build a more inclusive and accessible company culture and product/service for those with invisible illnesses.
With over 133 million Americans managing a chronic illness, this is a massive market that many advisors and providers tend to ignore. Liz and Matt explore different ways companies can use some of Liz's tangible tactics to create a more equitable and inclusive workplace.
Links: Liz Travis Allen LinkedIn | https://www.liztravisallen.com/ | Follow Liz Medium @liztravisallen
On today's episode, Matt is diving into the power of making great content Erica Gellerman.
Erica is a marketing consultant and writer specializing in the financial services industry. Her work has been featured in Forbes, Business Insider, DailyWorth, Huffington Post, and Money. Her marketing consulting business, The Worth Project Consulting, helps CPAs, RIAs, and financial services companies generate leads and nurture a loyal client/customer base through digital and content marketing.
As an expert in writing for the financial industry, Erica shares some of her insight into the value of great content and the various ways you can execute this. If you're looking to break into content marketing, or need some advice on where to take your content generation, this podcast is for you!
Links: Erica Gellerman LinkedIn | The Worth Project Consulting
Today Matt welcomes highly sought after speaker and award winning financial processional Christy Aleckson to the show.
Christy is the CEO and Founder of Single Point Financial Advisors where she actively works as a financial advisor with individuals, families, and micro/small business owners. She is also a Behavioral Financial Advisor™, an asset to helping her clients identify values and match them to their planning.
Christy has built a truly unique and different client experience through use of happiness (one of her company's core values), humor, and by creating a judgement free zone for her clients.
Matt and Christy explore these unique aspects of her business, which have helped her and the company to grow into a thriving financial space.
If you're interested in creating your own unique client experience, don't delay on listening!
Links: Christy Aleckson LinkedIn | Single Point Financial Advisors |
Your host, Matt, welcomes returning guest Barb Provost to the show to discuss her latest training program: Reach, Engage, and Earn The Female Dollar.
No stranger to hard work and challenges, Barbara is the Founder of Purse Strings LLC. Her professional experience, active research, and continuous data gathering activities, led her to discover that women are a tremendously underserved market, to the tune of 20-trillion dollars. And yet, financial firms are leaving this money on the table by failing to engage women.
With that discovery in mind, Barbara developed expertise on what these institutions need to do in order to reach and engage women. She has created the first empowerment, education, and training tools to earn the vast spending power of the female dollar.
On today's show, Matt and Barb discuss concrete steps you can take as an advisor to improve your approach to working with women and tap into that 20-trillion dollar market. Listen in to hear Barb's expert advice and discover what changes you can make to earn that female dollar!
Top Advisor Listener Special!
SUPER SUMMER SALE – REACH, ENGAGE, AND EARN THE FEMALE DOLLAR
In a comprehensive 3-week online workshop, you will gain the insight you need to earn the respect and trust of 51% of your market — women!
Led by renowned expert and consultant to the World Bank/IFC and owner of Purse Strings LLC, Dr. Barbara Provost! You’ll walk away with the tools and strategies you need to set your business on FIRE this summer! Barbara is an adult educator and financial services consultant who knows what women want and will give it to you straight!
Even better, there is a limited Super Summer Sale discount! and it’s only $249! PLUS, you will earn 12 CE credits when you complete the course.
Sign up today at: http://bit.ly/earnthefemaledollar
Links: Purse Strings – Reach, Engage, and Earn the Female Dollar | Women as a Focus Video | Purse Strings |
Your host, Matt Halloran, welcomes Kyle Christensen to today’s show to discuss his company and software: Personal Financial Snapshot.
Our focus at Top Advisor Marketing Podcast is to provide our listeners with tools to help them build a truly unique service that will separate them from the advisor down the street. Personal Financial Snapshot does just that.
Personal Financial Snapshot is designed with the clients’ needs in mind first and uses five core principles:
Save at least 15% or more
Full replacement of assets upon death
Six months to one year of asset storage
Velocity of money
The five principles of Personal Financial Snapshot take financial planning to another level by leaving behind needs-based analysis and project-based analysis.
If you’re looking to give your clients the opportunity to make education-based decisions or are ready to add a higher level of planning to your practice, this is an episode you don’t want to miss!
Links: Kyle Christensen LinkedIn | Personal Financial Snapshot | Five Principles of Personal Finance