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How To Attract Ideal Clients With a Podcast

If you start your own podcast…

You could end up like Jeremy Keil!

Jeremy used his financial podcast to attract $2.7M in AUM in less than 6 months…

AND:

✅  Leveraged several key episodes to quickly close new prospects

✅  Turned new prospects into advocates who refer frequently and enthusiastically

✅  Got introduced to employees at 2 large global companies who were in need of timely advice

✅  Spent less time selling and more time planning and building relationships

✅  Give clients, prospects and COIs access to his advice 24/7

 
If the benefits of podcasting sound too good, watch our replay, How To Attract Ideal Clients With a Podcast, featuring CRO Matt Halloran and Jeremy Keil, owner of Keil Financial Partners.

Click play below to get started!

 

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How to Write Social Media Posts That Get Clicks

You just made new content that answers a question you get from prospects ALL THE TIME.

Now it’s time to post it on social media!

While writing your social media post, do you…

😰 Worry that your writing won’t persuade people to click on it?

😰 Wonder if your post conveys how helpful your content is?

😰 Wish you had an easy template to follow?

Watch our webinar replay, How to Write Social Media Posts That Get Clicks, with our CRO Matt Halloran & editor Jessica Brown.

You’ll walk away with:

✅ – The formula we use to write 100 posts/week

✅ – 8 questions that lead to click-worthy posts

✅ – Time-saving hacks

✅ – Best practices we swear by

✅ – Ways to make every post easy to read

Click play below to get started!

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4 Ways to Fix Your FrankenMarketing Plan

Do you have multiple focuses and strategies?

Is it costing you more money than you’d hoped?

Is it taking up time that you need to be spending on clients?

Maybe you’ve had to say no to ideas that should have become your core strategies because your budget is spent and you wouldn’t know how to fit them in anyway.

Does this all sound familiar?

Then you might have a FrankenMarketing Plan = a mishmash of tactics that are uncoordinated, unfocused, and taking up way too much of your time.

Imagine having a marketing plan where all of the pieces work together to attract and nurture your ideal prospects.

In our webinar replay, 4 Ways to Fix Your FrankenMarketing Plan, Kirk Lowe, co-founder of Top Advisor Marketing, shows you how to create a marketing plan that’s synergistic, cost-efficient, and easy to run.

Click play below to get started!

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4 Ways to Increase Prospect Quality Over Quantity

Not many advisors complain about having too many prospects.

But here’s the thing.

You have too many prospects if:

  • You don’t know how to tailor your advice to them (because you honestly don’t know what’s important to each person)
  • You can’t increase your value or competitive advantage because you’re too scattered
  • Your team is frazzled by trying to keep up with the volume of prospects (who they also don’t know!)

The solution?

Stop being so hung up on the quantity of your prospects.

Aim for quality instead.

In our webinar, 4 Ways to Increase Prospect Quality Over Quantity, Top Advisor Marketing CEO Matt Halloran will teach you steps that you can use immediately to attract high-quality leads.

Use our formula to give personalized value to every prospect AND turn them into fans who will tell other high-quality prospects about your firm!

Click play below to get started!

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Diminishing vs. Expanding Marketing Opportunities in 2020 & Beyond

Does the future of advisor marketing feel unknown to you?

It’s difficult to make marketing decisions if you don’t know which activities to stop –– because they might not make a full comeback after COVID-19 –– and which activities will have tremendous growth and staying power.

In our live webinar: Diminishing vs. Expanding Marketing Opportunities in 2020 & Beyond with Kirk Lowe, founder of Top Advisor Marketing, you will learn how to:

🔹 Understand how marketing will evolve over the next 12-24 months

🔹 Identify marketing opportunities that will diminish or expand

🔹 Determine if you’re doing the right marketing activities to be effective now

🔹 Build a strategy that will leverage existing realities now and for years to come

Click play below to get started now!

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5 Reasons Your Lead Gen Isn’t Effective + How to Fix It

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Are you struggling to identify and find ideal prospects?

Is your team spending too much time chasing leads to set appointments and qualify them?

In our live webinar: 5 Reasons Your Lead Generation Isn’t Effective and How to Fix It, Kirk Lowe, founder of Top Advisor Marketing, will teach you how to:

🔹Attract ideal prospects

🔹Build relationships, not just attract leads

🔹Engage people in your expertise, not just a one-time offer

🔹Expand your short- and long-term prospect opportunities

 

Watch now to learn more!

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Diminishing vs Expanding Marketing Opportunities in 2020 & Beyond

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Does the future of advisor marketing feel unknown to you? Should you still dedicate room in your budget to in-person events that have been successful or focus more on digital or virtual opportunities going forward?

It’s difficult to make marketing decisions if you don’t know which activities to let go of –– because they’re not going to make a comeback post-pandemic –– and which activities will have tremendous growth and staying power.

Watch our video presentation: Diminishing vs. Expanding Marketing Opportunities in 2020 & Beyond with Kirk Lowe, founder of Top Advisor Marketing, you will learn how to:

  • Understand how marketing will evolve over the next 12-24 months
  • Identify marketing opportunities that will diminish and expand
  • Determine if you’re doing the right marketing activities to be effective now
  • Build a strategy that will leverage existing realities now and for years to come

[/et_pb_text][et_pb_video admin_label=”Video” _builder_version=”3.0.50″ src=”https://youtu.be/GHXPGjHkxQY” image_src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/IA-Webinar-Diminishing-vs-Expanding-Marketing-Opportunities-in-2020-Beyond.png” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_image admin_label=”Image – slides PDF” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/IA-Webinar-Diminishing-vs-Expanding-Marketing-Opportunities-in-2020-Beyond.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation=”off” /][/et_pb_column][et_pb_column type=”1_2″][et_pb_contact_form admin_label=”Contact Form” _builder_version=”3.0.50″ title=”Download Slides…” captcha=”on” use_redirect=”on” redirect_url=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/IA-Webinar-Diminishing-vs-Expanding-Marketing-Opportunities-in-2020-Beyond.pdf” input_border_radius=”0″ border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_icon_placement=”right” button_letter_spacing_hover=”0″]

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Resources we referred to in our presentation.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image – podcast” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/Copy-of-TAM-podcast-Logo.png” show_in_lightbox=”off” url=”http://topadvisorm.blubrry.net/” url_new_window=”on” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image – Influence Paper” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/Be-Your-Own-Loud-whitepaper-cover-vertical-ED4-2.png” show_in_lightbox=”off” url=”http://top-advisor-marketing.flywheelsites.com/influence-is-marketing-be-your-own-loud/” url_new_window=”on” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image – DBR paper” _builder_version=”3.0.50″ src=”http://top-advisor-marketing.flywheelsites.com/wp-content/uploads/Death_by_Referrals_TAM_COVER.png” show_in_lightbox=”off” url=”http://top-advisor-marketing.flywheelsites.com/death-by-referrals/” url_new_window=”on” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” /][/et_pb_column][/et_pb_row][/et_pb_section]

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6 Ways Podcasting Makes You a Better Advisor

Do you know the similarities between being a great podcast host and a great advisor?

We’ve seen firsthand that podcasting makes advisors become better:

  • Listeners
  • Marketers
  • Communicators
  • Leaders
  • Networkers
  • Human beings

But how does that happen?

If you’re ready to take your advisor skills to new heights, this Influencer Academy Webinar is for you. Matt Halloran, CEO of Top Advisor Marketing, uncovers why podcasting drives advisors to flourish in their field and beyond. 

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How to Market in the Expertise Economy

Like it or not, all advisors compete in the expertise economy. The trouble (opportunity) is that most advisors don’t understand expertise marketing principles, tactics, nor how to implement. 

Join Kirk Lowe, a leading-edge, thought-leader for financial marketing for 20 years now, and learn tips and strategies to effectively and efficiently market in the expertise economy.

Get ready to take notes and discover how to set yourself apart from other advisors, what no one has ever told you about how to become a thought-leader, and why being on social media is well worth your time – if done right. 

In this webinar, you’ll learn:

  • How to market in the Expertise Economy.
  • How to build a marketing strategy that will separate you from most advisors.
  • Which platform works best to share your expertise (book, blog, podcast, video).
  • What it means to be highly relevant (and where a niche comes in). 
  • Different tactics to promote you and your expertise.
  • And more!

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8 Podcasting Formats to Grow Your Audience

Are you curious about starting a new financial podcast but feel overwhelmed with all the information online? Learn the basics of choosing the right podcast formats from podcasting expert, Matt Halloran, CEO of Top Advisor Marketing.