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What’s New on Social Media: July – September 2020

With social media platforms changing rapidly, it’s difficult to keep up with the latest features and policy changes. That’s why we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on major networking platforms — and how to use these updates to your advantage!

In the third quarter of 2020, social media platforms introduced more ways to stay connected while social distancing. In addition, Twitter and Facebook launched new platforms to encourage people to make informed decisions during the 2020 U.S. presidential election, while LinkedIn started preparing for a major overhaul and Instagram introduced a feature to compete with TikTok.

Read on for more noteworthy social media network changes from July to September 2020!

Facebook

Maximize Your Cross-Platform Efficiency With Facebook Business Suite

It’s now easier than ever to manage both your Facebook and Instagram Pages thanks to Facebook’s new Facebook Business Suite. This Suite serves as “a single place across mobile and desktop for businesses to access the tools they need to thrive across Facebook and Instagram.”

In the Business Suite, you can post (and draft and schedule posts), respond to messages, view Page insights, and manage ads for Facebook and Instagram in one place. Once you link your Facebook and Instagram business accounts to the Business Suite, you will be able to view updates like critical alerts, messages, comments, and other activity on Facebook and Instagram in one easy-to-access location.

To access Business Suite, log into the Facebook account that’s linked to your business Page. If eligible, you will automatically be redirected to Business Suite when you visit business.facebook.com on desktop.

Advisor Action Tip:

If you’re running a Facebook and Instagram Page, streamline your social media management by launching the Facebook Business Suite. That way, you can spend less time logging in to each separate app to manage your profiles and can, instead, see everything you need to know in one place. Learn how to get started with Facebook Business Suite here.

Live Broadcast And Hold Paid Events

Like many others, you may have moved your events into the virtual world during this time of self-isolation. To make it easier to hold events and to connect with your audience on its platform, Facebook now allows you to live broadcast your calls with up to 50 participants via Facebook Live. This live broadcasting is ideal for virtual events like speaker panels and networking events.

In addition, businesses, creators, educators, and media publishers can now earn money from their Facebook Events. Now, Page owners can create events, set prices, and collect payments all in Facebook Live. This is meant to help businesses and creators connect with their customers and audiences during this time of social distancing. Because of COVID-19, Facebook is waiving fees for paid online events for at least the next year, meaning that business owners can keep 100% of the revenue they earn from their events. To use the paid events feature, Pages must meet Facebook’s partner monetization policies

Advisor Action Tip:

If you’re hosting live webinars or events as part of your practice, consider Facebook as a new alternative to Zoom. If you want to host an event for 50 or fewer people, you could accomplish this on Facebook for free — and even earn some money while you’re at it if you qualify for hosting paid events. Learn ways to go live on Facebook, here.

LinkedIn

Never Mispronounce a Connection’s Name Again 

Have you ever prepared to meet with someone new, but didn’t know how to address them without risking mispronouncing their name? Well, now LinkedIn has a fix for that! 

In a brand-new feature, LinkedIn has introduced a tool that allows users to record short audio clips of themselves pronouncing their names for their profiles. Once the audio clip is added to a profile, users can click a speaker icon next to their name to hear how it’s pronounced.

Advisor Action Tip:

While this tool can be extremely useful when meeting new prospects and clients, don’t wait for them to do this first! Help those who will meet you, too, by recording your own clip for your profile. That way, when prospective clients come in to meet you, they can do it with confidence! For step-by-step instructions for adding your voice clip to your profile, click here.

Strengthen Your Community on Your Company Page

This quarter, LinkedIn introduced tools to help businesses strengthen their communities through their LinkedIn Pages. Pages now feature a new Community Tab, through which Admins can “connect [with] their employees, highlight upcoming events, and gain invaluable insight about their brand’s followers.” In this tab, you can also celebrate your team by highlighting key accomplishments and employee milestones like promotions, anniversaries, and new hires.

In addition, Pages now include an ‘Events’ tab where all of your “past, present, and upcoming events on LinkedIn” will live. If you’re taking advantage of LinkedIn’s live streaming capabilities, this is where you will find all of your past events!

Advisor Action Tip:

If you have a LinkedIn company Page, make sure your team members are listing themselves as employees so they have access to the Community Tab, where they can connect with their colleagues and celebrate the work you do together.

Lend a Hand to Your Network

This year, many people have encountered challenging times both professionally and personally. That’s why now is a great time to come together as a community and lend one another a helping hand. 

LinkedIn has now made it easier than ever to do just this with their “Helping Hand” feature. This feature allows users to publicize that they’re available to help out, all the while specifying the type of help they can provide — like general help, career coaching, referrals, or resume reviews.

Advisor Action Tip:

Building your social presence is all about engaging with your network in a meaningful way. This is a great time and opportunity to offer the resources and skills you have to help others who might be having a hard time. To get started, click the “Offer Help” button at the bottom of the post composer box to let your network know how you’re available to help! Here’s an example of someone who has offered to help:

 

Twitter

Conversation Settings

Twitter is now giving users more control over who engages with their tweets. After testing a conversation settings feature earlier this year, this feature is now available to everyone

With conversation settings, you can control who can reply to your tweets by selecting one of three options: everyone, only people you follow, or only people you mention. However, while this restricts users from replying directly to your tweet, they will still be able to retweet, quote retweet, and like your tweets.

Advisor Action Tip:

If your compliance restricts you from having comments on your tweets, this feature offers a great way to “turn off” replies or moderate who can respond. Even if you don’t need to restrict comments for compliance, knowing that this tool is available to you is always handy for controlling conversation on your tweets, if needed.

Instagram

Instagram Reels

This quarter, Instagram launched a new feature to take on the increasingly popular app, TikTok. The feature, called Instagram Reels, is “a new way to create and discover short, entertaining videos on Instagram,” which “gives people new ways to express themselves, discover more of what they love on Instagram and help anyone with the ambition of becoming a creator take center stage.”

With Reels, you can create videos to share on the platform by recording and editing 15-second “multi-clip” videos — which you can then enhance with audio, effects, and “new creative tools.” You can publish your Reels in your Feed, Story, or through Direct Messages, and can also share to Instagram’s Explore Page, should you choose.

Pinned Comments

Instagram is now rolling out a new feature that allows you to pin comments to the top of your posts’ comment feeds. With this feature, you can pin up to three comments to the top of a comment thread to “better control the tone of the comment thread through highlighting positivity and moderating more negative and abusive responses that show up below the pinned comment.” To pin a comment, simply swipe left on it to reveal comment options, which include reporting, deleting, replying, and pinning.

Advisor Action Tip:

Pinned comments could be a great addition to your Instagram post — from starting the conversation by pinning helpful comments or answers to a question you asked in your caption, or by setting the tone for the post by pinning positive feedback. Another way you could use pinned comments is to pin the hashtags for the posts to the top of the comment feed to create a cleaner-looking caption.

There is more news, click here for the full report

 

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What’s New on Social Media: April – June 2020

With social media platforms changing rapidly, it can be difficult to keep up with the latest features and policy changes. That’s why we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on major networking platforms.

In the second quarter of 2020, several social media platforms introduced features to help the world stay connected while staying apart during the COVID-19 crisis. For example, Facebook introduced new virtual meeting places with their “Workrooms’” and “Messenger Rooms,” while LinkedIn launched a feature that allows organizations to host virtual events. 

Read on for more noteworthy social media network changes from April to June 2020!

 

Facebook

 

Manage Your Activity

They say that the internet is forever, but now Facebook is making it easier for you to manage your presence on its platform so you can “more accurately reflect who you are today.” 

You can now archive or trash old posts or photos you no longer want on your profile in bulk through Facebook’s new ‘Manage Activity’ feature. With this feature, you can bulk-manage posts by using filters that will help you find content with specific people or from a specific date range. You can then choose to archive those posts or place them in the trash, where they’ll remain for 30 days before being deleted permanently. 

If you want to keep photos for yourself, users in the U.S. and Canada can also now save their photos and videos by exporting them to Google Photos. You can access this feature by going to Settings> Your Facebook Information> Transfer a Copy of Your Photos and Videos.

Virtual Meeting Spaces

Since more people are working from home than ever, Facebook has launched a feature that allows people to meet virtually with fewer limitations.

With their new “Workplace Rooms” and “Messenger Rooms,” up to 50 people can now video chat on Facebook without any time restrictions. 

With these rooms, you can:

  • Lock the room to prevent others from joining
  • Keep the room open for others to drop-in and join
  • Remove anyone who shouldn’t be on the call
  • Meet with no time limits

You can create or join a room from Instagram Direct, WhatsApp, Portal, Messenger, or Facebook.

Facebook has also launched a new Messenger app for MacOS and Windows. With the app, you can video chat from your computer to stay connected with loved ones around the world with unlimited and free group video calls.

With the app, you can also:

  • Make group video calls on your desktop’s larger screen
  • Call your Facebook contacts without having to know their email or phone number
  • Chat while multitasking on your computer
  • Receive notifications on your desktop
  • Sync your chats across your mobile device and desktop
  • Use Messenger’s Dark Mode and GIFs on your desktop

You can download the app today from the Microsoft Store or Mac App Store

 

LinkedIn

 

Away Messages

Attention premium LinkedIn users — soon you might be getting a new feature that allows you to set an automated “away message.” With this feature, if someone messages you while you’re away from your profile, an automatic message can be sent to keep your connections and prospective connections engaged until you have time to respond personally. 

LinkedIn Virtual Events

While companies might not be able to hold public events at the moment, they can now hold them virtually with LinkedIn’s new “LinkedIn Live Events” feature. When announcing the new feature, LinkedIn said that they integrated LinkedIn Events and LinkedIn Live to turn the two products into “a new virtual events solution that enables you to stay connected to your communities and meet your customers wherever they are.” With Live Events, businesses can host live streams for their Page followers or Event attendees. To get attendees for your event, you can share your event with your Page followers or send direct invitations to first-degree connections.

 

Twitter

 

Voice Recordings

In June, Twitter debuted a new way to tweet: using your voice. With its new audio tweet feature, you can now tweet up to 140 seconds of audio, which Twitter says will “create a more human experience for listeners and storytellers alike.” 

To make your own audio tweet, select the new wavelength icon in the compose section of Twitter and start speaking. If your audio tweet exceeds 140 seconds, Twitter will automatically start a new audio tweet, adding it to a thread below your original tweet. 

Read Before You Tweet

Have you ever re-tweeted an article without actually having read it? Now, Twitter is encouraging you to read before you Tweet. In a new feature introduced this quarter to “promote informed discussion” and help users to be more aware of what they’re sharing to inspire “healthier conversations,” users will now see new prompts to read their tweet and the linked article they’re retweeting before hitting send. However, this feature doesn’t stop you from retweeting a link without clicking to read it, but instead only suggests that you read what you’re sharing.

Tweet Scheduling

If you have a stash of ideas that you want to tweet, but aren’t ready to share just yet, you will soon be able to schedule your tweets! According to The Next Web, Twitter is rolling out a new scheduling feature to allow users to schedule tweets for specific dates and times. This feature will make it easier than ever to maintain an active account without having to log into the platform to manually tweet each time you want to tweet. Right now, the feature is only available for some users who are using the desktop version of the platform.

 

Instagram

 

Interaction Management

To help curb cyberbullying, Instagram launched new features to help you manage the interactions you have on its platform. 

One of the new features being rolled out will allow users to manage multiple unwanted interactions at once. With this feature, you can delete comments in bulk and block or restrict multiple accounts that post negative comments. 

Instagram has also announced that they will soon be testing a new “Pinned comments” feature to allow you to “amplify and encourage positive interactions” by pinning a comment to the top of a post’s comments feed. In addition, Instagram has begun to release new controls to allow you to manage who can tag or mention you in a comment, caption, or Story. These controls will give you the option to allow everyone to mention or tag you, only people you follow, or no one. 

Live Donations

Thanks to Instagram’s new Live Donations feature, you can now raise money for your favorite nonprofit from the comfort of your home. With this new feature, you can host virtual fundraisers through Instagram Live with “Live Donations,” through which 100% of the money raised will go directly to the nonprofit of your choice. During your Live Donations broadcast, you will be able to see in real-time how many people are supporting your fundraiser and the amount you’ve raised.

 

That’s it for now! To learn about even more social media changes from Q2, read our full report for April to June 2020 on Influencer Academy.

 

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What’s New on LinkedIn: August – October 2019

LinkedIn is constantly changing. It can be hard to keep up with the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on this professional networking platform.

Over the past few months, LinkedIn has worked to make expanding your network offline easier than ever and has also improved its platform for job hunters and recruiters alike.

Read on for more noteworthy LinkedIn changes that happened from August to October 2019.

 

LinkedIn Events

According to LinkedIn’s research, people are twice as likely to accept connection requests from people they’ve met face-to-face. So, to help you meet other users in-person and take your professional networking to the next level, LinkedIn has introduced a new feature to its site: LinkedIn Events.

With LinkedIn Events, you can now create and join professional events. You can also:

    • Invite your connections
    • Manage your event
    • Converse with other attendees
    • Keep in touch after the event
    • Create private events
    • Use filters to find the right attendees
    • Track attendees and invites
    • Post updates
    • And more!

To create your own event, all you have to do is visit the Community panel on the left side of your news feed and click the +Create button. You can then create a description of your event, assign a date, time, and venue, and invite connections using filters like location, company, industry, and school. 

To keep your attendees updated with the latest news around your event, LinkedIn has also added an algorithm that “automatically provides timely and relevant notifications to attendees to make sure they don’t miss any important updates about your event.” 

If you’re not up to hosting your own professional event, no need to worry! You can find other users’ professional events to attend under your My Network tab.

 

Skills Showcase

LinkedIn has always been a platform where users can showcase their professional experience and skills. Now, users can back up just how great they are and prove their expertise with LinkedIn’s new Skills Showcase

This past quarter, LinkedIn launched LinkedIn Skill Assessment, a new way for users to validate their skills. Users can take assessments for various skills that have been created in partnership with LinkedIn Learning and subject matter experts. To pass, you must be in the 70th percentile or above, and only you will be able to see your results. If you don’t pass, you can keep your score private and try again at a later time. However, if you do pass, you will be awarded with a badge, which you can choose to display on your profile in LinkedIn Recruiter and LinkedIn Jobs. If you’ve passed an assessment for an in-demand skill, LinkedIn will additionally send you job recommendations as soon as they’re posted.

According to LinkedIn, making use of Skills Showcase can even help job seekers find a new position, as the platform has stated that “early results show candidates who complete LinkedIn Skill Assessments are significantly more likely (~30%) to get hired.” 

You can access assessments in the Skill section of your profile. Taking skill assessments will also unlock relevant LinkedIn Learning courses for free for a limited time to help you improve your skills. Assessments are currently available for skills like Adobe Photoshop, Java, Microsoft Excel, C++, and more.

 

Service Provider & Freelancer Search

Over the past few months, LinkedIn has made it easier for freelancers and those in need of a service to find one another on its platform. If you’re looking to hire a freelancer or service provider, you can now filter searches in the LinkedIn search bar by service providers, and LinkedIn will then provide you with a list of providers who have indicated that they are “open for business” and who fit your search criteria. 

You can also get recommendations from your network and the LinkedIn community for service professionals and freelancers by using the “find an expert” button in the share box when making a post. After sharing your post, your audience will then be able to comment directly on the post by tagging people, or they can share their recommendations with you through a private message.

 

LinkedIn Pages

This quarter, LinkedIn introduced new features to Pages to help companies make the most of their employees on the platform. Some of the new Pages features include:

  • Employee Notifications
    • Page Admins can now alert employees about important posts on their company Page. This feature will encourage and make it easier for employees to engage with their company on the platform and to share company content with their network. However, to prevent overuse of the feature, LinkedIn has limited notifications to once every seven days
  • Kudos and Team Moments
    • Page Admins now have a new custom content format called Kudos and Team Moments. This feature was built specifically “to welcome new team members, spotlight outstanding work, and recognize the people behind an organization’s pivotal moments.” Companies who use Kudos and Team moments may be perceived as more human and personable to prospective customers and employees. 
  • Completion Meter
    • To make it easier for admins to maximize the effectiveness of their Page, there is now a new personalized completion meter on Pages. This meter identifies incomplete or missing fields and alerts admins to new features to encourage them to make their Pages as complete as possible.

 

LinkedIn Advertising

As usual, LinkedIn has continued to upgrade its targeting tools for advertisers. Over the past few months, LinkedIn introduced new features that are meant to “help marketers who are looking for more powerful reach and insights for their LinkedIn campaigns.”

Among some of the changes made is the improved campaign forecasting panel in Campaign Manager. Now you can see your target audiences’ make-up right from your dashboard. You can also customize the panel to “surface specific professional characteristics” for your audience, like top industries, years of experience, or company sizes. 

LinkedIn has also reported that the updated forecasting panel works with Matched Audiences to “not only [serve] ads to the specific prospects you’re trying to reach, but that you’ll have the demographic insights to deliver the content and creative mix that will resonate with them.” 

Another new feature for advertisers is boolean targeting. LinkedIn stated that using “And/Or” targeting allows advertisers to reach the right audience “through more sophisticated combinations of profile facets like job function, seniority, and titles” within a single campaign. Boolean targeting also provides advertisers with greater flexibility to determine who sees their ads. 

LinkedIn’s demographic reporting has also been improved and now allows advertisers to “understand which audiences are watching [their] video ads, filling out [their] Lead Gen Forms, and opening [their] Sponsored InMail messages.” This data gives advertisers a better understanding of the performance of their campaigns so they can make strategic adjustments to get better results from their ideal audiences.

 

That’s it for now! We’ll be back next quarter with more LinkedIn updates. In the meantime, you can find our full LinkedIn changes report for August through October 2019 on AdvisorU.

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What’s New on LinkedIn: May – July 2019

Social media platforms like LinkedIn are constantly changing. It can be hard to keep up with the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on this professional networking platform.

Over the past few months, LinkedIn has updated its ever-changing algorithm, continued to improve its Pages, and has tweaked its advertising objectives to cater to more parts of the marketing funnel.

Read on for more noteworthy LinkedIn changes that happened from May to July 2019.

 

LinkedIn Growth

According to the latest statistics, LinkedIn is still on the rise. Microsoft recently released its latest quarterly report, and LinkedIn’s revenue increased by 25% during the last quarter, bringing in $371 million. The platform also garnered “record levels of engagement,” and had a 22% growth in sessions. On top of that, LinkedIn also announced that they now have over 630 million professionals on their network and over 34 million Pages have been created on their platform. 

 

Algorithm Changes

Over the past few months, LinkedIn made changes to its algorithm to help promote posts that encourage community-building. The algorithm that chooses which content will appear in feeds now incorporates the “prediction of professional conversation contribution” when selecting candidates. This algorithm is designed to better capture “the community-building aspect” of each update on the feed.

 

New Features

Here are some of the new features that LinkedIn introduced to its platform over the past few months:

  • You can now tag people in photos
  • In addition to “liking” someone’s post, you can now use reactions like celebrate, love, insightful, curious, and more 
  • You can now share videos in messages
  • You can now share PDFs and slides on the main feed, in groups, or in Pages

 

Pages

One of the more notable changes to LinkedIn Pages this quarter was the introduction of new call-to-action (CTA) buttons. You can now add a custom CTA button to your page, using one of the five button options: Contact us, Learn More, Register, Sign Up, or Visit Website. 

Along with the CTA buttons, LinkedIn has also introduced an analytics dashboard that shows Page admins how many visitors are clicking the buttons. If you’re interested in using this feature, you can find the click-through analytics on the left-hand side of your Page Admin homepage in your Dashboard or at the top of your Visitor Analytics tab.

 

Advertising

This quarter, LinkedIn introduced three new objectives to Campaign Manager: Brand Awareness, Website Conversions, and Job Applications. 

  • Advertisers can increase their share-of-voice by using the Brand Awareness objective, which features campaigns that charge by impressions (e.g., cost per thousand or CPM)
  • The Website Conversions objective allows advertisers to create campaigns that are optimized for specific actions on their websites (e.g., purchases, downloads, event registration, etc.)
  • The Job Applicants objective allows advertisers to make ads to drive applications either on LinkedIn or on their own website

That’s it for now! We’ll be back next quarter with more LinkedIn updates. In the meantime, you can find our full LinkedIn changes report for May through July 2019 on AdvisorU.

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Social Media Changes – March 2019

The social media world is constantly changing. It can be hard to keep up with all of the latest features and policy updates, so we’ve made it easy for you to stay in the loop by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and Twitter.

This month, Facebook changed some of its advertising metrics, while LinkedIn made it easier to schedule meetings through Messenger. Meanwhile, Instagram made an exciting shopping update and Twitter continued to test a host of new features.

Read on for more noteworthy social media changes that happened in March 2019.

Facebook

New Ad Metrics

This month, Facebook announced  changes to how it will measure the relevance of ads. Before, Facebook used a relevance score to measure whether ads were relevant to the audiences they reached. Facebook has now broken down the relevance score into three categories to help advertisers get a better idea what tweaks they need to make to improve their ad’s performance.


The new relevance score will include:


  • Quality Rank — How your ad’s perceived quality compares with ads from your competitors.
  • Engagement Rate Ranking — How your ad’s expected engagement rate compares with ads from your competitors.
  • Conversion Rate Ranking — How your ad’s expected conversion rate compares with ads from your competitors.

Watch Parties

Forget live tweeting, Facebook is making strides to become the place to be for live chatting about televised events! This month, Facebook announced plans to expand its Watch Party feature to allows users to watch and discuss TV shows in real-time. Facebook will begin testing the new feature with live sports events like UEFA Championships League soccer matches so fans can have the chance “to cheer, debate and commiserate on Facebook while watching their favorite match-ups.” More features that might be added to the experience in the near future include trivia questions, fun facts, and live polls.

Facebook Outage

Did you survive the Facebook outage? In mid-March, Facebook and its other owned networks, including Instagram and WhatsApp, experienced their longest outage to date, or at least since Downdetector began tracking Facebook’s service levels in 2012. According to BNN Bloomberg, the sites went down at around 11:15 a.m. EST on Wednesday, March 13, and continued to be down until Thursday, March 14 — leaving users with little choice but to head over to other social sites like Twitter for online social interaction. Facebook has since cited the cause of the outage as “a shift in the setup of its computer servers.”

LinkedIn

Scheduling Meetings

Scheduling meetings online can be a hassle, especially when it comes to coordinating calendars — after all, we’re all busy people! But now, LinkedIn is making scheduling easier with their newest update to LinkedIn Messenger. Now when you’re chatting on LinkedIn Messenger to schedule a meeting, you can share your availability through a new “Availability” calendar button. LinkedIn will then access your local calendar to find available times and can also help you find a place to meet by allowing you to find and share locations in your chat.

Advertising

LinkedIn is continuing to refine its advertising tools. Just this month, they launched three new advertising tools to help advertisers increase the scale of their advertising and improve ROI.

These new tools include:

  • Lookalike Audiences, which combines the traits of your ideal customers with LinkedIn’s member and company data to reach new audiences similar to your existing customers.
  • Audience Templates, which provide more than 20 predefined B2B audiences with characteristics like skills, job titles, and group memberships to help you set up your targeting faster.
  • Interest Targeting With Microsoft Bing Search Data, which allows you to target people based on your audience’s professional interests on LinkedIn and according to the professional content they engage with through the Bing search engine.

Instagram

Checkout

Are you ready for some late-night impulse shopping? This month, Instagram expanded its shopping capabilities with a new Checkout feature, which lets you make purchases directly through the app. To buy products on Instagram, all you have to do is click the “checkout on Instagram” button on brands’ product posts. Once you click the checkout button, Instagram will lead you to color and sizing options before taking you to payment information. To make the checkout process even easier, you’ll only need to enter your name, email, billing information, and shipping address the first time you check out. You will also receive updates about your purchases right in the app, including shipping and delivery notifications. Brands set to roll out this feature in the coming weeks include Adidas, Burberry, H&M, Nike, Dior, Uniqlo, and with more to come. I don’t know about you, but my wallet is definitely not ready for this!


Username Changes

Have you outgrown your Instagram username? Well, now you’re in luck! Instead of having to create a whole new account, Instagram might soon let you choose a new username. The platform is currently testing a feature that would allow users to test out new usernames while keeping their old ones on reserve for 14 days — just in case you change your mind again.

Twitter

Twttr Prototype App

This month, Twitter launched its prototype app, Twttr, which they will use to test updates before officially rolling them out. Some updates currently being tested include nested replies in threads, hidden engagement statistics on tweets (like the number of likes and retweets), and the option to hide side conversations in threads. If you’d like to sign up for twttr and test out the newest features before they’re official, you can find the application for the app here.

Video Analytics

Twitter will soon debut an analytics tool that measures video engagement, called Timing is Everything. According to newsX, the tool is meant to help publishers “perform more efficiently and generate large revenue” and will show statistics like video streaming numbers and what time of day videos are getting the most views so publishers can maximize engagement and viewership. The more analytics, the better!

That’s it for now! We’ll be back next month with more social media updates. In the meantime, you can read our full Social Media Changes Report for March 2019 on AdvisorU.

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Social Media Changes February 2019

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The social media world is constantly changing. It can be hard to keep up with all of the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and Twitter.

This month, Facebook added new features to Groups, while LinkedIn spruced up their hiring tools. Meanwhile, Instagram started to push its spin-off app, IGTV, a little more, and Twitter began testing a host of new features to help make conversations flow better than ever.

Read on for more noteworthy social media changes that happened in February 2019.

Facebook

Groups

In their latest update for Groups, Facebook added new post formatting tools for administrators, along with new tools to help admins manage their Groups. These new features include tools for informing members when they violate a rule, the ability to filter content in their admin activity log by date, and the ability to search through membership requests by name.

The platform is also said to be launching a new pilot program that will allow Groups to collaborate with brands and will also allow Facebook Pages to join and participate in Groups.
 Other changes in the cards for Groups include the expansion of Group subscriptions to more partners and the expansion of the Group mentorship program to all Facebook Groups.

 

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Advertising

There’s going to be a big shift in Facebook advertising this year! According to Search Engine Journal, starting September 2019, all ad campaigns will be transitioned to “campaign budget optimization,” which will give advertisers “one central campaign budget across all ad sets.” With just one budget for a campaign, Facebook will then “automatically distribute the budget to top performing ad sets” to generate the best results while saving costs and time for advertisers. Right now, optimizing your budget is optional, and advertisers can set budgets for each individual ad set. With this change, optimization cannot be turned off and will apply to old and new campaigns.

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Android Location Controls

Starting this month, Android users will finally have more control over how Facebook tracks them and stores their personal information. With a new update to Android’s location controls, you can now choose if you want to allow Facebook to continue collecting location information about you even when you’re not using the app. Before, when location history was enabled, you would share your location even when not using the app, which allowed Facebook to store a history of your precise locations. If you’re an iOS user, don’t worry — these controls already exist for you!

LinkedIn

Hiring Tools

Finding job candidates or jobs will soon be easier than ever with LinkedIn’s new platform, Intelligent Hiring Experience. Tools like LinkedIn Recruiter, LinkedIn Jobs, and Pipeline Builder will soon be moved to the new platform to streamline the job/candidate hunting process.

Along with the new platform, LinkedIn launched new tools for job hunters, including one that provides “more in-depth salary comparison between current and prospective jobs” and will show users suggestions for “Jobs Where You Could Make More Money” within job listings. Another new feature includes push notifications for job postings and a new “Job Title Highlights” tool, which provides “a quick look at specific job titles to help you get ahead in your job hunt.”


Now, when you search for a job title, you’ll see:


  • The top skills possessed by people with that title
  • The top companies hiring for that title
  • And any first-degree connections you may have with that title

To access this tool, just use the search bar in the LinkedIn desktop site and search for a job title
. Happy hunting!

Groups

LinkedIn has also introduced new additions to LinkedIn Groups this month. The platform is starting to roll out a feature that will compile Group notifications into a single update so that Group notifications don’t clog up notification feeds.
 Also coming up in Groups is the ability for admins to notify members of important conversations happening in their Group and a new process for admins to review and approve posts for “a proactive way to ensure that the content which gets shared in their groups is relevant and valuable.” Also coming soon . . .  cover images!


Instagram

IGTV

You’ll soon be seeing more of Instagram’s spin-off app, IGTV, in your Instagram feed. With a new update this month, users will start getting videos from IGTV in their main feed among regular posts. These IGTV posts, however, will have a tag to identify them, and users won’t see any videos from people they aren’t following — unlike in the actual IGTV app.

Direct Messaging on the Web

Another new feature to watch for is the ability to use Direct Messaging on your computer! Instagram is said to be testing a new feature that will let users use Instagram’s DM feature on the desktop version of its site, which as of now remains rather limited, with no option to upload photos or message others.

 

Twitter

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Testing New Features

This month, Twitter started testing a host of new features that could indicate what’s to come in the future. Among the features being tested are:

  • Profile Overlays: a new feature that will enable users to preview other users’ profiles without having to go to their full profile page
  • Moderating Replies: a feature that will allow users to hide replies to their tweets, replacing them instead with an option to show the hidden replies for other users who still want to see them
  • Clarifying Tweets: CEO Jack Dorsey revealed that the company is considering adding this new feature that would be “kind of like retweet with comment . . . to add some context and some color on what they might have tweeted, or what they might have meant”


[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_code admin_label=”Code” _builder_version=”3.0.50″]<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>We’re testing an easier way to check out profiles on iOS without leaving your timeline! Simply tap any @ handle in a Tweet, take a peek, follow, and get right back to it. Let us know what you think! <a href=”https://t.co/dIUFxI2r4C”>pic.twitter.com/dIUFxI2r4C</a></p>&mdash; Twitter (@Twitter) <a href=”https://twitter.com/Twitter/status/1095784011845324801?ref_src=twsrc%5Etfw”>February 13, 2019</a></blockquote><!– [et_pb_line_break_holder] –><script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script><!– [et_pb_line_break_holder] –>[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”]

Livestreaming With Guests

Ever dream of becoming a talk show host? Well, now with Twitter’s latest addition to its livestreaming app, Periscope, you can live out your dream! This month, Twitter added a feature that helps users become more interactive with their viewers by inviting them to join their livestreams. As of now, you can add up to three guests at one time in addition to the host, and if any guests leave, the host can replace them with other users.

That’s it for now! We’ll be back next month with more social media updates. In the meantime, you can find our full social media changes report for February 2019 on AdvisorU.

 

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