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The Financial Advisor’s Quick Guide to Using LinkedIn Hashtags

What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol.

The mighty hashtag: #

Whether hashtags are used on Facebook, Twitter, Instagram, or LinkedIn, their main function remains the same — to categorize topics of social media posts. 

In this blog, I will uncover what financial advisors have to gain from including hashtags in their LinkedIn posts, how to choose which hashtags to use, and best practices to guide you.

First things first… 

 

Why should advisors use hashtags?

Did you know that a single keystroke can help more people discover your content on LinkedIn? 

That’s right — adding hashtags to your posts might be the easiest way to increase the visibility of your expertise. 

This perk is made possible by LinkedIn’s option for people to “follow” hashtags.

Say you decide to include #PersonalFinance in your post. Now your post will show up in the feed of everyone who is following that hashtag, regardless of whether or not you’re connected to them. 

Even people who aren’t following #PersonalFinance could discover your post if they search for that specific hashtag. 

Here’s a glimpse of what happened after I searched for #PersonalFinance.

Although my screenshot only includes one post, LinkedIn gave me numerous posts to scroll through. I can now choose to sort the #PersonalFinance search results by “top” or “recent.” 

As I mentioned earlier, using hashtags might be the easiest way to organically expand your reach and gain new followers of your expertise. Adding hashtags to your LinkedIn posts automatically makes them searchable and discoverable to potential clients who are looking for information on the specific topic that you cover in your content. 

There are also benefits to following hashtags. For example, if you have a podcast, you can keep an eye on hashtags that might introduce you to potential podcast guests. 

For instance, if you’re looking for a subject expert on long-term care insurance, you might follow the hashtags #LongTermCareInsurance to scope out potential guests and then strike a conversation with them through LinkedIn messaging. 

How to choose your hashtags

There isn’t a magical way to choose which hashtags to use. Unless you consider looking at your content from your audience’s eyes to be a bit of magic. 

When considering which hashtags to include in your posts, ask yourself: 

 

  • What is the main topic of my content? What are the subtopics?
  • Does my topic cover any current events or financial news?
  • Who is my audience?
  • Is my topic meant for a specific demographic? Is it related to a specific geographical area?
  • What keywords might my audience use to search for information on this subject? Are there popular abbreviations? What are the layman’s terms? 

 

If I were to write a post that promotes this blog, I would consider using any of these hashtags: #MarketingTips, #LinkedInMarketing, #DigitalMarketing, #FinancialAdvisors

During your hashtag hunt, use LinkedIn’s search bar to see how many followers different hashtags have.

While the number of followers for most hashtags will fluctuate, we notice that #FinancialAdvisors tends to have more followers than #Advisors. In order to get the highest visibility possible, we tend to use the former in our LinkedIn posts.

 

 

As you can see in this example, Top Advisor Marketing’s founder, Kirk Lowe, chose three popular hashtags for maximum reach. 

Another approach to choosing hashtags is to mix it up: Use some hashtags that are extremely popular with millions of followers and others that have a modest number of followers in the thousands. Include hashtags that are well-followed, but don’t waste time scrutinizing over numbers.

 

Best practices for using hashtags on LinkedIn

You can probably tell by now that using hashtags on LinkedIn doesn’t have to be complicated. First and foremost, it requires you to be thoughtful about your content and how to make it discoverable for your audience. 

Style and formatting is another important piece to consider. 

Make your LinkedIn posts ultra readable, clean-looking, and appealing by following these best practices:

 

  • Use 3-5 hashtags per post
  • Do not place spaces between words in hashtags
    • ✘ #Personal Finance
    • ✓ #PersonalFinance
  • Do not include symbols or punctuation within hashtags
    • ✘ #401(k)
    • ✓ #401k
  • This one’s a matter of preference, but we recommend capitalizing multi-word hashtags for easy readability and to ensure they’re read correctly
    • Example: #EstatePlanning
  • We suggest adding your hashtags to the end of your posts, as Kirk did in the example above, rather than as part of your text
  • Only use hashtags that are relevant to your content’s topic
  • Use a branded hashtag in order to build a following for it, but do not use only that hashtag. To help more people find your posts, use your branded hashtag in tandem with well-known hashtags, as shown in the example below with our branded hashtag #BeYourOwnLoud

The mighty hashtag is certainly your market strategy’s friend; it’s a no-cost way to get your expertise in front of more and new people on LinkedIn. 

Whether you’re completely new to hashtags or looking to make refinements, I hope this blog has served as a helpful guide to you. I wish you great success as you boost your visibility and uncover new opportunities by using LinkedIn hashtags.

 

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5 Easy-To-Use Tools For Advisors To Become Their Own Marketing Team

You’ve heard it countless times: advisor marketing is evolving. That means you need to constantly look for new and engaging ways to share content that differentiates you from other advisors. But what if you don’t have a full marketing team at your disposition? Could you do it yourself?

With so many variables to keep in mind like different formatting requirements for each social media platform, printing needs, and cue dramatic music   what the algorithm favors, your best option for efficient content creation is to find tools that will allow you to create a variety of designs in formats that you can publish everywhere and don’t take too much time to make. 

Thankfully, you don’t need a design degree to be able to create engaging and professional-looking graphics and content. Start by exploring the platforms on this list and see how you can go from boring to brandtastic in under 15 minutes.

 

  1. Canva

Once a well-kept secret, Canva has become the go-to for many entrepreneurs and small business owners. This online platform allows you to create stunning graphics that are engaging, creative, and customizable. 

To start creating personalized designs, upload your company’s logo, photos, and graphics to your Canva account. Once you upload an image, you can choose to keep it on the platform to use in your future designs. You can also create and store your company’s color palette for you to use at any time without having to check your brand standards or color codes again.

The best part about Canva is that you never have to start from scratch. Canva offers hundreds of pre-designed templates that you can use. You can choose from a wide range of templates —  from presentations and social media posts to posters and business cards. 

Another time-saving feature is Canva’s ability to size your social media posts according to different formatting requirements. Using Canva’s main menu, you can choose which type of social media post you are creating and it will automatically create the right size for you. The added bonus is that you can create copies of your social media posts that are sized for sharing on different social media platforms, like LinkedIn, Twitter, Instagram, and Facebook.

The cherry-on-top feature of this design platform is that it has its own stock photo and video library. Meaning you don’t need to leave the site to find the perfect image for your designs.

Once you’ve finished your design, and depending on your plan (e.g. free, pro, enterprise), you can export your designs as PDFs, JPGs, transparent PNGs, and PowerPoint presentations to name just a few options.

 

2. Lumen5

Lumen5 allows you the freedom to create videos without all the time and effort it would normally take. If you already have a piece of content you want to promote, such as a blog or a podcast, are launching a new service, or simply want to share some news on social media, Lumen5 can boost your chances of getting this content noticed.

You simply start by pressing the “create video” option and choosing to create your video from a link, text, or by starting off with one of their many templates. You also have the option to use your own content and upload your own images. 

If you choose to start with a link or text, Lumen5 will automatically create a video that includes video clips from their library that best fit the keywords used in this content. For example, if you’ve used the word “business,” the platform will probably use a clip of an office; if the link includes an article that talks about retirement, your video will likely show a clip of an older person.

Regardless of whether you use your own images, text, a link, or a pre-made template to generate your video, you will be able to modify the images that the platform has selected, adjust the length of clips, change the layout, and modify the text. And if you want your video to have sound, you can add your own recording or music clips or use the music that is available on the platform.

 

3. Prezi

Prezi is the ultimate tool for creating persuasive presentations that will help you stand out. One of its best features is the option to refresh your existing PowerPoint presentations to give them a new image without having to start from scratch. 

As with previous tools I’ve mentioned, Prezi has a library with millions of templates and presentations to choose from. This will considerably reduce the time you could spend creating the perfect presentation and allow you to focus on the content and delivery of your seminars, sales pitches, or day-to-day business communications.

If webinars are part of your marketing tactics, take note of Prezi’s new feature that allows you to create videos, called Prezi Video. This feature allows you to stay on camera and show your content right beside you for extra engagement points.

 

4. Grammarly 

Even if you are a strong writer or are confident enough to write your own content without help, it’s always a good idea to have an extra set of “eyes” looking at your document. Grammarly can help you achieve a better level of writing instantaneously. 

Grammarly not only corrects common grammar mistakes or misspelled words, but it also helps you with conciseness, clarity, vocabulary, and confidence.

You can upload documents into Grammarly’s app to be assessed not only on your grammar but also on your delivery, clarity, engagement, and correctness. Grammarly makes these assessments based on your goals for domain, tone, intent, which it will ask you to select once you’ve uploaded your document. For instance, you may be writing for a business domain and aiming for a respectful tone with the intent to inform.

If you prefer to work outside of an app, try the Grammarly extension for Chrome. Serving as an ever-present writing assistant, Grammarly will help you eliminate writing errors and find the right words to express yourself as you write on Gmail, Twitter, LinkedIn, and nearly everywhere else you find yourself writing.

 

5. Hootsuite

There is a reason why this platform keeps appearing on lists like these, year after year. Hootsuite is the quintessential social media management tool.

Since advisors are now expected to be present on social media platforms, interact with their networks, and post original content all while running a successful practice, it is practically essential to use an automation tool like Hootsuite.

Using a free account, you can connect up to three of your social media accounts to Hootsuite and even more with a premium account. Hootsuite’s dashboard gives you a one-stop spot to monitor your mentions, comments, inbox messages, and like and reply to comments on different social media platforms.

What really saves more of your time is Hootsuite’s scheduler. You can schedule social media content to automatically post for the day, the whole week, two weeks and on…depending on your plan. You can also get analytics, curate content from the platform, and promote your high-performing posts.

Whether you don’t have the capacity to hire a full-time marketing person or company to assist you, or you simply want to try something new on your own terms, these tools are designed to make your life — or your marketing — easier without compromising quality. Take a step into more engaging content by trying one of these five easy tools.

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10 Social Media Tools to Elevate Your Team’s Skills

Communication has fundamentally changed. 

As an advisor, you must communicate with your clients and prospects in the medium they prefer, while they are there. This is the truth we live with today. 

I’m talking about getting your firm active on social media.

There are many companies out there who will take care of this for you. They will post for you, engage with your audience, run ads — well, they will pretty much be you online. You can pay anywhere from a small monthly fee to a large retainer for that level of service. 

But consider these two questions before you pay for a social media service. 

Do you really want to outsource? Or would you rather have things handled in-house where you can have more control over who you and your company are online?

If you’ve answered “yes,” to the latter, I totally understand. But where do you find people best suited for the job?

The best thing you can do is hire someone locally who knows your business model, your industry’s rules and regulations, and the best social media platform for communicating to your ideal clients. 

You can find these people but it is hard; they are highly sought after and, most of the time, they come at a premium. If you want to go down this path, post your job on ziprecruiter.com and LinkedIn.  

Once you’ve hired your social media specialist, pay them well, show them a lot of appreciation, let them do what they do, and understand that they don’t need to be sitting at a desk for eight hours every day to do their job. Give them flexibility. 

Sometimes you get lucky and you already have this person in-house. You might even be looking at them over your computer monitor right now. You know this person, you like this person, and, the best thing is, you trust this person. 

So how can you get them trained to do this new social media job? 

Here are some great places to start with social media training:

 

Free

  1. Google SEO and Analytics  
  2. Facebook Advertising 
  3. Instagram for Business
  4. Twitter for Business
  5. How to Use Hootsuite 
  6. Advisor-Centric Social Media Resources  

 

Paid

  1. Basic–Advanced Hootsuite Certifications ($99-$999)
  2. Digital Marketer NanodegreeDigital Marketing NanoDegree ($999)
  3. Boot Camp Digital Social Media Certification ($997)
  4. Advisor-Specific Digital MarketerTraining ($799 with an optional monthly office-hours option for $79/ month)

 

I hope these resources help your social media specialist embark on their role with enthusiasm, creativity, and confidence. Happy learning!

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Ep 179 – The Power of Podcast Marketing — with Ben Jones

Nobody knows the power of a podcast like a podcast host.

Today, Matt Halloran welcomes Ben Jones, the host of the Better Conversations. Better Outcomes podcast and the managing director and head of intermediary at BMO Global Asset Management. At BMO, Ben leads a team of sales and service professionals to deliver investment solutions to intermediaries such as RAI’s, broker-dealers, and other investment managers.  

To get the word out about the great work his team does, Ben hosts a bi-weekly podcast called Better Conversations. Better Outcomes, where he provides listeners with actionable content to help propel their practice in different areas of wealth management. Today, Ben shares more about his strategies behind his podcast, and how he makes it as valuable as possible for listeners.

In this episode, you’ll learn:

  • About Ben’s role at BMO
  • Why Ben believes that better conversations lead to better outcomes for advisors and their clients
  • Three areas of conversation Ben and his team aim to enhance
  • The importance of putting the content you’re marketing first
  • Why Ben believes financial services is a noble profession
  • And more!

Tune in now to learn more about Ben, BMO Global Asset Management, and the power of podcasting with great content!

Resources: Top Advisor Marketing /  BMO GAM/Better Conversations/ Tickle Monster

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Episode 181 — How to ask for Referrals without Begging — Referrals Mini-Series Part 2

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Ep 178 – Show Your Clients How to RetireReady — With Ed Dressel

Today, Matt shares the mic with a guest who has a substantial amount of experience in the finance industry and ideas to help you solve problems and make your life that much better.

In this episode, Ed Dressel, president and owner of RetireReady Solutions, shares how his company helps advisors educate their clients about what retirement can and will look like. Most importantly, you will find out how Ed’s processes can be applied to your experience.

In this episode, you will learn:

  • How the reports that Ed’s company provides breaks down retirement plans in a way that everyone can understand
  • What it means to take a smaller step towards retirement and other important questions to ask your financial advisor
  • What Ed likes to do for fun to blow off steam
  • Ed’s go-to piece of advice or life insight
  • And more!

Tune into this episode of the Top Advisor Marketing Podcast and learn how to help your clients RetireReady!

Resources: RetireReady Solutions

 

Brought to you by: Iris.xyz

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Ep 177 – 7 Steps for Strategic Risk-Taking — with Craig Hersch

Today, Matt welcomes back a known thought leader Craig Hersch, estate planning attorney and founder of The Freedom Practice.

Craig is here to share how he’s grown his business to the point where he’s able to spend time focusing on his highest and best use. In this episode, Craig also uncovers seven steps for strategic risk-taking so you too can overcome your obstacles and start generating great ideas.

In this episode, you will learn:

  • Craig’s seven steps for following through on your ideas
  • How your personality traits affect your ability to generate and carry out great ideas
  • The importance of looking back at how far you’ve come
  • Why you should be doubling your costs when doing a cost-benefit analysis
  • The importance of delegating tasks so you can carry out your highest and best use
  • And more!

Tune in and learn how to start putting your ideas into practice!

Resources: The Freedom Practice | The Estate Planner’s Practice Development Podcast | Kolbe Personality Test | The Blueprint Program

Brought to you by: Iris.xyz

 

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Ep 176 – Uncork Your Productivity: Part 2 — With Patty Kreamer and Michelle Donovan

Many advisors tend to have difficulties in the area of referrals. How much is too much? And why isn’t your COI reciprocating with client referrals?

In part 2 of uncork your productivity, Matt discusses the ins and outs of referrals with Michelle Donovan. They go on to answer many questions around referrals that plague the minds of many financial advisors.

In this episode, you will learn:

  • Where financial advisors can begin with getting referrals.
  • How the fear of sounding desperate is a self sabotaging belief.
  • Way to deal with the fear of sounding desperate when asking for referrals.
  • How to set clear expectations with your COIs and other existing clients.
  • The influence having a niche has on a financial advisor’s ability to get referrals.
  • How Michelle helps advisors find their niche.
  • What the communication training by Michelle and Patty to their clients looks like.
  • And a lot more!

Need some help with asking for or receiving referrals from your COIs? Let Michelle Donovan help you get uncorked and get results. Tune in now!

Resources: Productivity Uncorked

Brought to you by: Iris.xyz

 

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Ep 175 – Uncork Your Productivity: Part 1 — With Patty Kreamer and Michelle Donovan

Welcome to part one of this mini-series with our friends Patty Kreamer and Michelle Donovan, co-owners of Productivity Uncorked!

Today, Matt speaks to our special guests about productivity. They bring you actionable advice, covering topics from managing to-do lists and getting rid of brain clutter to calendering and cutting out email-stress once and for all.

In this episode, you will learn:

  • What it means to be truly productive
  • How to go about creating and managing a to-do list
  • How Patty teaches people the time blocking system
  • What it means to be unproductive and how to get ahead of it
  • Some of the biggest time wasters financial advisors deal with
  • Tips for reducing the stress that comes with handling emails
  • What the productivity coaching program by Patty and Michelle entails
  • And more!

Are you ready to uncork your productivity and become more effective? Then tune in to learn how!

Resources: Productivity Uncorked

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Ep 174 – Start Creating Documented and Repeatable Systems — With Dean Soto

When Matt gets this excited about a guest, you know it’s going to be good!

Today, Matt chats with Dean Soto, president of Pro Sulum, about scaling your team and saving time by enlisting virtual assistants to document your systems. Dean also explains why rescinding control can be a good thing. In fact, Dean firmly believes that 95% of what we do can be done by someone else if there is a process in place.

In this episode, you will learn:

  • What drove Dean to start his own business
  • Which essential and time-consuming tasks virtual assistants can do for you
  • Who the most important person is to have in your organization
  • How to make standard operating procedures easier to put together
  • Why virtual assistants will save you time and money
  • Where the name Pro Sulum came from
  • And more!

Listen in now to find out how to document your systems and free up your time!

Resources: Dean Soto via LinkedIn | Pro Sulum

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